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Positions Available

CONTACT: Thomas Bopp
PHONE: 201-490-3908
JOB TITLE: Marketing Manager, Integrated Communications
DEPARTMENT: Marketing Department
LOCATION: 50 Northfield Avenue, Edison, NJ around April 2012.
FLSA STATUS: Exempt
REPORT TO: General Manager, Marketing

GENERAL DESCRIPTION: Leader of our Integrated Communication strategy with the vision, artistic creativity, and technical skills to create and maintain a fresh look for global electrical, industrial, and energy company looking to grow in the Americas.

The position also entails the creation of companion e-mail templates, possible blog and social network marketing as well as the design of print collateral, newsletter, advertising, catalogs, ads and trade-show displays.

ESSENTIAL JOB FUNCTIONS:

• Leads an e-marketing strategy that maximizes the use and effectiveness of web, discussion groups, intranet and other electronic resources.
• Website Design
• Assess current website design
• Evaluate current outside web services provider
• In depth survey of product division needs
• Assessment of Global website
• Make recommendations for near term and long term direction and changes as needed
• Website Implementation
• Project manage needed changes “on the fly”
• Make individual contribution to implementation if possible
• Website Maintenance
• Upload content to website on an ongoing basis
• Edit and author content as needed
• Marketing Communications
• Creates marketing communications programs, as well as literature and collateral that build and maintain customer awareness and preference.
• Provide leadership and support for all classical print marketing communications consistent with website (brochures, advertising,)
• Perform basic layout for print media (brochures & advertising)
• Layout, edit, & author periodic newsletter
• Edit and author content as needed
• Support presentation development as needed

GENERAL MARKETING SUPPORT

• Contributes to the development of a comprehensive market persona and branding for the Company through interaction with other marketing team members, internal and external customers, partners and suppliers.
• Has regular interaction with the business units to coordinate resources cross-functionally
• Works to support business development opportunities from conceptualization through achievement of company growth goals
• Other duties as assigned from time-to-time

EXPERIENCE & QUALIFICATIONS:

• Associates degree in Marketing, Engineering, or related Technical field; Bachelor degree preferred.
• Minimum 3-5 years of experience in business-business marketing of technical products; 5+ years preferred. Ideal industries include: heavy electrical equipment, industrial electronics devices, renewable energy equipment, utilities, or engineering field.
• Proficient in Photoshop, Illustrator, InDesign, Flash, Dreamweaver, MySQL, CSS, DHTML, HTML, SML and JavaScript, but overall talent will be considered above technical ability.
• Experience in Search Engine Optimization (SEO), link building, and Web Analytics would be beneficial

CAPABILITIES:

• Initiative and persistence to execute projects with minimal direction
• Organizational and time management skills to handle multiple projects simultaneously
• Attention to detail and accuracy
• Ability to communicate and work within a team and cross functionally with diverse constituents and stake holders
• Flexibility to adjust to change

DESIRED WEBSITE & E-MARKETING FUNCTIONALITY (for reference)

• Web environment that supports individual businesses and overall branding strategy
• Consistency between print and e-media
• Leverages individual business capabilities while guiding visitors to related areas
• Maximizes exposure through key word search optimization
• Maximizes value to visitors through access to relevant content
• Tracks visitor traffic to create sales leads
• Supports online configurator for appropriate products
• Support intranet for secure access by internal and partner personnel
• Web sales order entry system